This podcast episode discusses basic SEO strategies, comparing Google and Bing search engines with AI platforms like ChatGPT and Perplexity.

I emphasized the importance of organic growth through website optimization and building domain authority, contrasting this with potentially risky "black hat" SEO tactics.

I highlighted the value of a diverse online presence across multiple platforms and the use of AI tools to streamline content creation. Finally, the speaker promotes Harper AI, a new AI assistant tool for enhancing content creation and SEO efforts.

FAQ: Optimizing Your Online Presence

Why is it important to focus on where my business shows up online?

The most important thing for your business is to control where and why you are showing up online. Setting an intention for your online presence helps drive traffic, lead acquisition, growth, and learning what your audience wants from you. It allows you to justify the reasons for being online and ensures you are showing up for the right people, in the right places. A well-defined online strategy provides more accurate lead traffic and business growth by understanding what people are searching for and then strategically creating content to answer those searches.

What are "zero-click" searches and why should I be concerned?

Zero-click searches are instances where people find answers directly on a search results page without clicking through to a website. A staggering 97% of websites are barely getting traffic, meaning they struggle to be clicked on. This shows the need to expand your reach, and understanding the different rankings such as Google, Alexa, Pinterest, and YouTube is very important for growing an omnichannel presence and gaining attention.

How does showing up on multiple platforms improve my online presence?

Showing up on multiple platforms, including different news sources, sites, and backlinks, enhances your marketing value by increasing your reach, connections, and the likelihood of people wanting to work with you. The more places you’re visible, the more your brand recognition increases and the more opportunity to be seen and connect with potential customers. It's about creating a cumulative effect, a compounded interest value, and establishing a wider bandwidth for connections.

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